You aren’t mistaken – I standby the title of my article. This is the best time to set up a business of your desires or to develop your current business and yes, we are all still in Covid pandemic situation. So why all my positivity? Have I gone off-tangent with my thoughts?
So here are my ideas about why it is ripe to start a enterprise now.
Reason 1: Globalisation
The spread of globalisation has not ceased. Fairly, more people are leaping onto the bandwagon of seeking goods and services from different countries. There is an unquenchable want to buy the subsequent “big thing” irrespective of the supply of the new concepts
Reason 2: Rapid Spread of Information
As the world holds it breath for the technological march towards 5G, what needs to be accepted is the speed of both data and misinformation. This signifies that with the correct marketing strategy, you possibly can propel corporate branding to a larger base of potential prospects within a shorter time.
Reason 3: From social media to Mega Sticky Media (MSM)
I have created this acronym MSM because throughout the Covid period starting from 2020, there was the rise of Tiktok to turn into a free media platform to get enterprise message across. It was like a combination of YouTube and Instagram but in hyper-speed of seconds. For the primary time in history, marketing individuals are forced to distil the essence of a brand to suit a typical Tiktok consideration-span. To many, this is not possible however to the youth-market this phenomenon is mere referred to as “Bought to do it quickly!” GTDIQ -one other one in all my newly created acronyms.
Reason 4: Social Activism
For a business to embrace social change and be a great business citizen is just not new. It also makes good business sense too. But the tsunami of social occasions that started from 2020 and how shareholders and prospects will support a business that will take a stand – has officially taken root. Thus, in the event you start a new enterprise, it is nearly a truism that your model has to encompass a certain level of being a change-agent for the betterment of society.
Reason 5: No Lack of Funding
Not only is there no lack of funding, but there may be also now a new financial model Particular Objective Acquisition Firm (SPAC) which allows start-ups to bypass the traditional Initial Public Providing (IPO) route. There’s now a big demand for patents and new business models that assist dig out a new niche.
Reason 6: Food Security and Sustainability Points
With the acceptance that meals security and environmental sustainability will always problem the minds of many governmental resolution-makers, there is opportunities galore for more research in this area. Thus, start-ups can develop their marketing strategy and strategy along the lines of those issues.
With all these factors in mind, do consider starting a business right now!
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